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How to Talk to Your Client About Energy-Efficient Replacement Windows

Dec 15, 2020

Energy-efficient windows aren’t the first thing on a homeowner’s mind when they’re building a home. But many homeowners see the need for high-performing replacement windows after they’ve lived in their home (and paid utility bills) for a few years.


Here’s how contractors and construction professionals can explain the benefits of installing energy-efficient windows with their clients so they make the most informed decision when it’s time to replace their windows.

What Makes a Window Energy-Efficient?

Energy-efficient windows are an important part of a high-performing home and play a large role in how effective the home’s insulation is. The right replacement window can also contribute to a healthier indoor environment for homeowners.

“Daylight and views aside, ventilation and heat from the sun can make a significant impact on your home’s energy efficiency. If your windows are letting in too much hot air, your central air conditioner is going to work much harder to cool your home in the summer. If they’re letting in too much cold air in winter, your furnace will be working harder as well,” according to the Department of Energy.

The replacement windows that homeowners choose can deliver on energy efficiency in big ways. Windows with lower U-factor and Solar Heat Gain Coefficient measurements can help homeowners achieve a long-term solution for energy efficiency. U-factor measures total heat flow through a window, and the Solar Heat Gain Coefficient (SHGC) measures radiant heat entering the home.


Many homeowners prefer modern windows that allow for lots of natural light in their space. Professionals can help homeowners achieve optimal daylighting and an appropriate level of insulation by working with the right window products. A window with a low-E coating can keep the solar heat gain coefficient down without reducing natural light; in essence, they can keep their heat or A/C inside the house without sacrificing their views.

The right windows will also help homeowners achieve a higher R-value of insulation in the home. Energy.gov recommends that homeowners ask directly about recommended insulation levels in the home. “The higher the R-Value, the better the protection against heat and cold,” according to the Department of Energy.

Certification programs by the National Fenestration Rating Council (NFRC) and ENERGY STAR provide energy-efficiency ratings for homeowners to look at while making their decision.

The Many Benefits of Energy-Efficient Replacement Windows

There are a few other benefits that homeowners get from installing energy-efficient windows.


Lower Utility Bills

Replacing windows is an extra expense, but keeping their home well-insulated and sealed will help prevent thermal transfer and keep energy bills lower for homeowners over time.

Reducing Environmental Impact

What if the windows you choose could curb the energy resources you’re using? “Windows strongly influence the effectiveness of your home’s most basic energy services – heating, cooling, lighting, and ventilation – which together account for about two-fifths of a building’s energy use,” according to the Department of Energy.

Improved Insulation

A home that’s well insulated stays cozy during the colder months and cool during the summer. Continuous insulation, made more effective with reliable window units, helps ensure a comfortable home year-round.

Keeping the Outside Out

From noise reduction to homeowner protection, windows also function to keep unwanted intruders and loud noises out of the home. Reliable window replacements give homeowners an energy-efficient solution for protection and comfort — and additional peace of mind.

Working With Your Window Dealer

Builders, architects, and homeowners have plenty of choices when it comes to shopping for replacement windows. Whether you’re looking for expansive glass products for a modern residence or need a traditional look for a farmhouse-style space, Talbert offers several brands for you to choose from.

Talbert carries Marvin, Atrium, Windsor, Wincore and Ply Gem, and other product lines, to meet the needs of any kind of project. Whatever the trend might be, Talbert Building Supply carries high-quality window products to make every project successful. Our supplier partnerships help us to source a broad range of building products and services, and we pride ourselves on offering premium customer service so you get your job done on time.

Check out our website for our offerings and products; we’d love to help you succeed on your next project!